What NBC Doesn’t Want You To See


CatholicVote.com wants to run an ad for the Super Bowl that makes one, simple, honest point that every human can agree on. That’s what makes this ad so powerful.

And that’s exactly why NBC rejected it.  They claim that they are not interested in advertisements involving “political advocacy or issues.”  Sure they aren’t.

The bottom line is that this ad is very well done.  And it presents a truth about life that no human can deny but that some in our culture refuse to follow to its logical conclusion – and they don’t want any other Americans doing so either!  They don’t want to talk about it.  They don’t want to face reality.  They want to keep Americans in the dark because they know that anyone who sees this ad becomes a little more pro-life than they were before they watched it.

It doesn’t use propaganda.  It doesn’t distort facts.  It’s only political in that the subject happens to be a politician.  And it’s only an issue because there are many in this country who refuse to recognize the potential of every human life.

This video presents a simple truth and makes a simple point – A point that NBC doesn’t want you to see.

I mentioned this ad last Friday.  Here it is again:

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Phil January 30, 2009 at 3:14 pm

It’s a great ad, no doubt – and I love the principle of it, don’t get me wrong.

But it’s sort of a political slam against Obama (who is pro-choice). What they are essentially saying is “President Obama, aren’t YOU happy YOU weren’t aborted?”

While I agree that this is a valid statement/question it is a fallacy to suggest that there is not a strong political undertone that is consistent with NBC’s rationale for not wanting to play the ad.

Maybe if they changed the ad to exclude Obama NBC would run it. After all it would be just as effective I think. After all, being pro-life is really not about giving a baby a chance to live because he/she may go onto do something great. It’s more about giving a baby the chance to live because he/she is a human being and whether or not he/she goes on to become president or just an ordinary Joe is irrevelent. But this ad would wants you to remember those born into tough circumstances that have gone on to something great.

Let me ask you this. What if they ran an ad profiling Joe, who was brought up in bad surroundings with no parents, was in and out of juvy until finally Joe kills 10 people? Would that be a good superbowl ad? If not, I would ask you to re-examine the statement of whether or not this Obama ad is politically driven.

Matthew Warner January 30, 2009 at 4:01 pm

I’m not sure what your hypothetical ad would be advertising? I don’t see how to compare them.

And I disagree – i don’t think this has anything to do with the fact that Barack Obama is pro-choice personally.

This ad is not essentially saying “Obama, aren’t you happy you weren’t aborted” – as you suggest.

It makes a powerful statement that factors such as “bring born into a broken home” or being faced with the possibility of encountering great hardship in life are not grounds for assuming a pereson will not have a life worth living. Which is one of the most common arguments people make to justify abortion.

The reason it is even more effective is because (not obama himself but) Obama’s supporters who love him and cherish his accomplishment the most are many of the same people who believe it’s ok to abort a child if they perceive that this child’s life will be difficult or burdensome.

In other words, if many of these pro-choice obama supporters applied their beliefs to Obama in the womb he would have never been born.

Phil January 30, 2009 at 4:17 pm

But why does the ad have to be about Obama? Why can’t they change it to someone other than the President? There are tons of successful, famous people in this world that have come from well documented, tough upbringings.

But they choose to do an ad about Obama. Why? Because they want to leverage off his popularity. If anything this ad is overly explotative – trying to capitalize on his following. They want people to say ‘gee, Obama could have been aborted! And look what he turned out to be! Say no to abortion!” And wanting to deliver that message is fine. But doing so when:

a) the person you are profiling is adamently pro-choice
b) you are exploting his popularity to deliver that message

…is wrong…and politcally driven. Agree to disagree I suppose.

Phil January 30, 2009 at 4:22 pm

And I am not sure if it would even be ethical to do ANY such ad on any famous or successful person.

Ask yourself, what does the fame or success of anyone have to do with abortion? Why is that relevant one iota??? (aside from reaching mass amounts of people with your message)

Should a baby only be given the chance because he or she MAY turn out to be something great? Or should a baby be given the chance because it is a human being?

Matthew Warner January 30, 2009 at 4:26 pm

The fact that the point is made more strongly using a popular person of the day and “hits home” because of the irony of the views held by his supporters is not “wrong” or “overly exploitive” – come on. That just makes it relevant and effective…and pro-abortion people don’t like that.

It is quite obvious that this ad makes an excellent point that doesn’t fit in with NBC’s agenda…so they rejected it. They want to keep abortion as impersonal as possible. And they want to show as few ultrasounds as possible or anything else that might remind or show Americans the reality of abortion.

Phil January 30, 2009 at 4:42 pm

I don’t think it’s so obvious. All I see is a politcal statement. I fully understand why NBC, FOX, or any network would leave this for the internet, where it probably belongs.

What if there was a pro-abortion ad run about Charles Manson or Jeffrey Dahmer? Would that not be politically driven? Is that a fair and ethical ad to run? You think NBC would run it? Doubt it. But it would be the topic of many pro-choice blogs I’m sure…

Aaron January 31, 2009 at 11:04 am

Of course it’s a political statement. So what? NBC didn’t run political ads before the election?

Tess February 1, 2009 at 2:19 pm

I really like this ad. it goes against the arguement that pro-abortion people use to say that a child that will be born into a broken home would be better off aborted. Yes that child could grow up to do great things or evil things, but they deserve the chance to be born.

Bob Cavalcante February 2, 2009 at 1:48 pm

I for one was disgusted that NBC not only pulled this commercial, but ran one not 10 minutes into the game for the soon to be released anti-Catholic movie sequel to ‘The DaVinci Code’ – “Angels and Demons” that even showed the destruction of St. Peter’s Basilica.

I wrote an article on my blog and I haven’t even started to get on NBC’s case yet.

I’ll also be contacting NBC’s Super Bowl advertisers to let them know why I didn’t see their expensive commercials and that I won’t be doing business with anyone that supports NBS’c position.

God Bless!

Bob Cavalcante

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