Great “Commercial” for the Catholic Church


This is such an excellent video. It captures the beauty and truth of the Catholic Church in a very well done two minute video. (the organization behind it) has aired it as a commercial in select areas with great success already.  And there are plans to get it in front of national TV audiences.  I pray that they do!

It’s worth the time for anyone to watch it – non-Catholics and Catholics alike.  And check out their website for more resources and videos (better quality versions of them too).

18 comments Add comment

Joe Henzler February 6, 2009 at 1:59 pm

I think this is one of the most beautiful ads I’ve ever seen. It hits the nail on the head.

Cindy February 6, 2009 at 2:54 pm

Thanks. I’m forwarding it all around.

Bonnie February 6, 2009 at 3:22 pm

These are great spots which highlight the work and contributions of the Catholic Church. I have seen several of them on CatholicTV and they never fail to inspire me.

You can see all of the spots on or on

Thanks for reminding me to watch once again.

Carol February 7, 2009 at 1:46 pm

Very nice ad. I was going to forward it until I saw the very end.

Mark February 7, 2009 at 4:28 pm

Interesting video. The question is, will it work?

Matthew Warner February 7, 2009 at 6:55 pm

What do you mean Carol? What’s wrong with the end?

Karinann February 7, 2009 at 7:55 pm

I love the video- also not sure what the problem might be with the end.
First time on you site. I like the Catholic touch to mainstream stories and events.

Blaise Alleyne February 9, 2009 at 3:50 am

The one thing that really bothered me about this organization was when they sent take down notices to the first people who had uploaded this ad. It just strikes me as utterly obnoxious, self-defeating and ungrateful for them to lash out against people who are helping to spread the message. Is their purpose to aggressively assert their copyright claims or to evangelize? *sigh*

Bobby J. Kennedy February 9, 2009 at 8:22 am

I agree. This is a great add, and the first time I watched it I was thrilled. I just watched it again to see what may be the “issue” at the end of the video, and I don’t see anything that troubles me.

Nice blog. I’ll be checking in often.

Matthew Warner February 9, 2009 at 9:02 am

I agree, Blaise. But then they learned how to use YouTube and set their video appropriately so it can’t be embedded. THere are a number of other versions out there – like the one I found above that allow embedding. Hopefully they don’t tell me to take it down.

I will assume they didn’t mean any harm with telling people to take it down – and just wanted to protect this awesome thing. However, it shows a lack of understanding of how marketing works on the web anymore.

I gladly link to their website and promote their website – That’s the whole point of my post! And by having it embedded in my site more people end up watching it than otherwise. It’s a win-win for everybody. Hopefully they’ll get hip to the most effective way to drive traffic to their site and open up their restrictions on all of their videos.

Further, the point of their website isn’t to sell advertising or merchandise – it’s to evangelize. So their goal should not be how many people view their site. Their goal should be how many people view this video.

So it’s an easy argument to make that way more people get evangelized if you make it easier for people to share it and view it! More people see it. More people view it. More people find the truth. And more people end up going to their website anyway as a side effect.

Hopefully they’ll learn that soon. I really think it would help them a lot! It seems like maybe they just made a bad executive decision at the top for one reason or another.

Matthew Warner February 9, 2009 at 9:05 am

Heck – one of their goals is to show it on national TV during big events and main-stream channels…which costs a lot of money.

What they fail to realize is that getting a million views on YouTube is just as effective (possibly more) and it’s totally FREE! And you’ve got tons of Catholic bloggers and websites that would gladly show this video and promote it on the front pages of their websites using a youtube embed. (just had that final thought!) God bless them though!

Jessica February 9, 2009 at 12:15 pm

Thank you for this! I’m going to forward it to a friend whose parish runs a “Catholics Coming Home” group.

Cindy February 10, 2009 at 11:19 am

I showed this to a friend of mine who is protestant and his comment was that it was “beautiful.”

Erin Franco June 3, 2009 at 3:58 pm

I LOVE this blog and what you’re doing.

Thank you for your work and commitment to the Catholic Church and its people. You are helping to lead a generation of well-formed, grace-driven, media-savvy Catholic leaders. Thanks :)

Erin Franco

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